Tips to avoid spam filters

Follow

Here are some tips to help avoid spam filters. An average recipient receives a lot of emails—solicited and unsolicited. Below are tips to avoid mail filters to improve inbox deliverability.

  • If recipients already received an email in their spam folder - ask them to mark it as “non-spam”
  • For Admins: make sure you have appy@appycouple.com in your contacts list as you receive multiple emails from Appy and if left unopened it could be marked as unimportant and your tests may end up in spam
  • Send in smaller batches (less than 50 recipients)
  • If you want to send the same email again, try changing the subject line or some of the text
  • Don't use any special characters ($%# etc) in the subject line
  • Do not use emojis, anywhere
  • Include Personalized text (from the Compose tab) - Studio feature only
  • Don't use spam flag word like "click", "link", etc.
  • Try not to email the same recipients too often in a short amount of time
  • Avoid using all uppercase letters in the subject line or in the personalized text
  • Choose your send-time appropriately (Weekends and Mondays are best to be avoided as promotional emails are known to spike on those days)
Have more questions? Submit a request